Running a successful bail agency takes a lot of work. Between paperwork to create bonds, managing powers, dealing with contracts and compliance issues, keeping track of defendants, let alone managing the finances, it can be hard to find the time to do the marketing necessary to grow your business. Thankfully EBAIL is the all in one solution you need to take care of all of that and run your bail agency better and for less, which frees you up to look at ways to grow your bail agency.
1. All-in-One Bond Management
Our management system is the first-ever END to END bail management software. It handles the entire life-cycle of each and every bond. Gone are the days when you need subscriptions to multiple software. With EBAIL, you use ONE system to handle everything – from accounting and payment processors to eSignature providers and a bail app for your clients. Your time is extremely valuable, and protecting it by simplifying your bail management software is crucial for success.
2. Social Media
For any type of small business social media can be a gift where you can market easily and effectively but also affordably. Having accounts on various platforms allows your bail bonds agency to have a voice that can stand out in a sea of competition. Whether you decide to present yourself as a leader in the field, a place that provides consistent, useful information about bail bonds and relating topics or even if you find a way to entertain yet still be connected to the purpose of your business, these are ways to have potential clients remember you when they require your services. You can use the connective power of social media to give personal and meaningful answers to your customers, helping you to become a trusted source of information on the bail bonds industry in your target market. Although the concept of running multiple social media accounts can seem daunting especially when you are trying to run your core business at the same time, many times the content can overlap between platforms. Additionally, either hiring a social media manager or using a scheduler can make the process far less time consuming so that you can focus on helping your clients.
Blogging can be beneficial for your business in a couple of ways. First, having short informational articles can give potential clients a reason to spend more time on your website and learn more about your business while portraying you as an authority in your field. Just like above, this gives you the chance to give real answers to your customers, helping you to become the brand they know and trust. The other reason that blogging can help to grow your agency is because of Search Engine Optimization or SEO. When you are consistently adding new and relevant content onto your page and ensuring it is optimized for SEO, it is creating links through search engines and will show Google that you are more legitimate and useful which in turn will lead to higher search rankings. These higher rankings can make or break a business in a world where even local people are most likely to find your business through these search engines then they often will organically. So apart from investing in SEO services, blogging can be a great way to get your business to have more prominent visibility through Google and other search engines.
At the end of the day, no matter how many articles you write or how on top of social media you are, you need to have happy customers to have a thriving business and the way that most anybody can assess how satisfactory a business is is through reviews. While word-of-mouth will always be important, the fact of the matter is that consumers are now trained to decide the worthiness of potential business through their reviews to help them make informed decisions with their money. This is why things like Google Reviews and Yelp are so incredibly important. On average, without any type of prompting, less than 10% of customers will leave a review. However, when they are asked to leave a review, that number can go up to 50%. In addition to this, most customers will feel that they have an idea about how a business operates by reading about 7-10 reviews, so it would not take many to build a reputation for your agency online. Based on this, just the simple act of asking a happy customer to write a quick review can have an immense impact on future business.
The Keys to Growth
Much like any other market, the growth of a business will rely almost completely on marketing. When paired with a good foundation and organization with a complete bail bond marketing software, you’ll be set for success. From making potential clients aware of what you offer through social media, establishing your brand as an authority with useful information to bringing in strong reviews to gain trust, these are some proven ways to get your bail bonds company to thrive.